Preliminary Task - Brief

Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.

Preliminary Task - Finished Sequence

Main Task - Brief

The titles and opening of a new fiction film, to last a maximum of two minutes (all video and audio material must be original, produced by candidates, with the exception of music or audio effects from a copyright-free source).

Main Task - Finished Sequence

Why Kris is amazing

Hi I'm Kris and to the right (beneath useful links, labels and blog archive) there is a picture of me :D >

I look that smart every day really, even at school where I am currently studying media.

I love film and taking pictures, and if you scroll down the page you will see some random examples of this I have managed to dig up..

Anyway, on here I will be posting all my AS media foundation portfolio work and basically it will be pretty amazing...


Thursday, October 30, 2008

My Influences (contains spoilers!)


1) Sir Alfred Hitchcock
(August 13, 1899 - April 29, 1980)


The "master of suspence", born in Leytonstone, was one oof the most influential filmmakers, and I regard him as the founder of the horror genre due to his advanced ideas and techniques. He was very much ahead of his time. Hitchcock is most famous for his films, 'Psycho' and 'The Birds'.

Psycho - 1960

Our media class watched 'Psycho' one night after school and I regard it as the basis of all my ideas in the horror genre. The film depicts the encounter between a secretary, Marion Crane and the motel owner, Norman Bates. For most of the film we are kept in suspence about who is doing the killing - the scene where Marion is murdered being an all time classic (my favourite of all horror icons - see my post titled 'my top ten pieces of horror film inconography). The famous shower curtain scene sums up Hitchcock's technical genius in suspence and horror. The plot is amazingly clever and the techniques used to build suspence are superb for its time (6 years before the birth of colour television). The twist at the end take you completely by surprise, with Norman turning out to be a skitzophrenic - his "mum" side being the killer everyone was looking for.

The Birds - 1963

After studying a clip from 'The Birds' in media for continuity, I decided to watch it, and I believe it to be even better than 'Psycho' technically. It is perfect, with stunning scenes of voilence and gore for search an early period film. The films plot does not really make much sense apart from the fact a town is terrorised by groups of bird attacks. I use scenes such as the where the neighbour is found dead in his house with his eyes pecked out, as the default for continuity techniques, simply because Hitchcock masters it. The film does not have a clear ending, with the family driving inot the sunset towards an uncertain future.

Nowadays, there are numerous websites and foundations based on the technical advances Hitchcock brought to film (most notably the "Hitchcock zoom" or better known as the "contra-zoom" - changing the perspective of the background whilst keeping the subject the same size by moving the dolly backwards whilst zooming in on the subject). He was always good at improvisation because his films did not always have large budgets. This skill was shown when filming 'The Ropes' in 1948 - a film appearing to be shot in entirely one take, but actually consisting of about 10 shots pieced together, with changes in shot disguised by an object taking up the entire screen for a second. These types of techniques have influenced low budget film makers worldwide.


2) The 1970's Killers

After the Hitchcock era, a new breed of horror films was born; the teen slasher. There was a trio of serial killers and they were 'Michael Myers', 'Jason' and 'Freddy Kruger' (from 'Halloween', 'Friday the 13th' and 'Nightmare on Elm Street' respectively).

Halloween - 19
78 (directed by John Carpenter)
'Halloween' followed an evil character 'Michale Myers', who had a love for killing teenagers after killing his sister when he was 6. It was the first of its kind, giving rise to a seemingly immortal killer, and featuring shocking scenes of slash murders. It was an extremely violent film in its day. The franchise of 'Halloween' still exists today, with 'Michael Myers' one of the most frightening and notorious killers of all time.

Friday the 13th - 1980 (directed by Sean S. Cunningham)
Much like 'Halloween', 'Friday the 13th' followed a serial killer 'Jason', who murdered teens at a holiday camp after being drowned in the lake a few years before. The film was very similar to 'Halloween', with an immortal and almost supernatural villain seeking revenge or pleasure in the mass murder of teens. The films were brutal and ruthless.

Nightmare on Elm Street - 1984 (directed by Wes Craven)

The film featured another serial killer 'Freddy Kruger', who was the "dream killer", killing children in reality but only appearing as part of the dream world. He terrorised the dreams of children living in Elm Street, thus making him the third immortal and "supernatural" killer of the 70s and early 80's.

The predictable plots of all 3 films and how they create absolute terror through an unknown but unstoppable killer have influenced me in the horror genre. The faces of all 3 killers are very iconic (masked or unmasked), 2 of which feature in my top ten pieces of horror iconography. The closeness in narrative of the 3 films inspired a 2003 film by Ronny Yu, 'Freddy vs Jason', featuring 2 of the 3 notorious killers, crossing both plots to create conflict between the 2 killers.


3) Tim Burton
(August 25, 1958 - present)


I regard Tim Burton as the founder of gothic horror, and enjoy his films because of their fun, quirky nature despite the dark and terrifying atmospheres he creates. I admire Tim's wild imagination and clever underlying messages that make his films so special and unique to him. They are their own brand of films - 'Tim Burton' films. It is funny that my childhood nightmares always stemmed from 2 of Tim's films; both of which I fully adore now.

Edward Scissor Hands - 1990

The film revolves around a stereotypical American suburb and follows the fantasy-horror tale of manmade 'Edward' who has adopted scissors for hands, and lives alone in a terrifying looking castle overlooking the suburb. The film is inspired by Mary Shelley's 'Frankenstein' and the french legend, 'Beauty and the Beast', with a misunderstood character being hunted down. When I was little, the character of 'Edward' used to scare me as he could carelessly murder somebody and I used to find him creepy. Looking back, I have full sympathy for the character now, and the imagination of 'Tim Burton' strikes me as amazing - to be able to think up such a uniquely inspired character who stirs up such deep emotions inside you, yet keep the humour of a man with scissors for hands! It is unreal - and the moral message that comes with it (a common convention in gothic horror) is inspiring to me - not to misjudge on appearance. That is one thing I have learnt from the film as I have grown up, and banished any fears I originally had of 'Edward Scissor Hands'.

The Nightmare Before Christmas
- 1993
This is a truly unique film that I used to watch every Halloween and Christmas when I was little - and it used to scare the hell out of me! It follows the goings-ons in a fantasy town called 'Halloween Town', as the residents try to capture christmas with the help of 'Jack', the main character. The film is famous for interwining gothic horror elements with the imagination of fantasy, humour and wit of alternative comedy and true magic of a musical - and all this from a motion stop animated film! It even inspires me now, the ideas that 'Tim Burton' had in his head, with the visions of the 'Gambling Boogeyman', the monster under my bed and the evil pumpkins giving me nightmares when I was little. Yet now, I can see how Tim played on the myths and legends of childrens nightmares and put entirely his own spin on the stories to create a totally different world - the 'Tim Burton' world. I hope to convey some of Tims gothic style in my film as my way of making it totally alternative and unique as my own style of horror film.


4) M. Night Shyamalan
(August 6, 1970 - present)


'Manoj Nelliyattu' Shyamalan is probably the cleverest director I know, with every single one of his films panning out to be something noone has ever thought about before - and while some ideas are whacky, they always seem to make some kind of sense in the end. Every aspect of a 'Shyamalan' film is summed up in the following 4 films.

The Sixth Sense - 1999

A psycological horror film, which follows the life of a boy called 'Cole', who sees dead people. The film plays with your mind throughout and keeps to horror conventions during scenes where 'Cole' is confronted by terrorfying images of the dead. However, it provides my favourite ever twist-end to a film, with Bruce Willis's character (who tries to give 'Cole' psycological help) turning out to be dead too. If you go back and watch the film again, you realise that 'Cole' is the only character who ever has conversation or even eye contact with Willis. The film inspired me to write equally powerful and clever plots - which will be a hard feat to achieve nonetheless!

Signs - 2002

Again, a thriller horror, but inspired by 'Steven Spielberg' style sci-fi, the film follows the story of a family living in a farmhouse and are terrorised by crop circles - only for a worldwide alien enslaught to follow. I find it different to any other alien film, with far more focus on the characters (you do not see an acutal alien until about an hour and fifteen minutes into the film) and I feel it brings out human emotions in an otherwise supernatural event. I find the structure of the film clever, in keeping you tense about what the aliens look like and who they are, by only giving you split second clues and glimpses until the final 15 minutes of the film - a dramatic climax. It is one of them films that you have to pay very close attention to to really understand what the film is all about, and what role the aliens creatures play in the movie.

The Village - 2004

I did not enjoy 'The Village' as much as Shyamalan's earlier films, but I find the plot of this film so clever - following an insular turn-of-the-20th-century village who fear from leaving the village because of monsters that roam the forest that surrounds them. The twist is that the monsters are villagers themselves who have chosen to keep the villagers from entering the outside world (the actual date is 2004, not the earlier stated 1897) and have rolled back the dates to a simpler more peaceful time. The way in which each twist is revealed in stages completely decieves you and your initial thoughts, and plays with your mind.

The Happening - 2008

This film defies all other films as completely odd and ridiculous, yet it still manages to make a strange kind of sense. It is certainly Shyamalan's whackiest attempt at a film, but the apocalyptic film is scientifically plaudible at the least. It shows how people inexplicablly begin committing mass suicide and this is revealed to be because of a substance in plants that they release in order to reverse neurotoxins in the human brain, so humans go against their survival instincts. As ridiculous as it sounds, I love the idea of plants killin humans simply as their way of getting rid of humans in order to preserve earth. The moral messages of global warming are evident, and it reminds us of how powerless we are against nature and how little we really could know about the planet we live on. Another amazing 'Shyamalan' idea that I never would have thought of before.


5) The 1990's Killers

There was a re-birth of the slasher subgenre made infamous in the 70's, in the late 1990's. This sparked a slight rejuvination and a new subgenre in horror. The source of this new birth was the film 'Scream'.

Scream - 1996 (directed by Wes Craven)

This marked a new style in the teen slasher subgenre, as Wes Craven offered a more tongue-in-cheek approach to horror. Much like the killers of the 70's, the film involved a serial killer in a mask killing random teens in an act of revenge - but the difference was that it was modern. the 'Scream' villain terrorises the main character 'Sidney' over phone calls, and the whole killing spree is a ploy between two of her best friends (one is her boyfriend). Murders are almost comic-like, stereotyping American teenagers as stupid - those with a sense of humour appreciate the underlying tones of irony, and the way the villain mocks his victims. 'Scream' has become a franchise deries and created the most highly sold Halloween costumes because of the famous 'Scream' mask.

Scary Movie - 2000 (directed by Ivory Wayans)

'Scary Movie' brought the comedy value of 'Scream' to a whole new level by providing a parody of the horror genre. It is a spoof of 'Scream' and in many ways is similar, but exaggerates the comedy and irony, bringing in a new grotesque and vulgar humour never before seen in horror. I found the series of 'Scary Movie' films highly entertaining and funny, and at the time people could not take the horror genre seriously. In a way it created a horror setback, but I believe 'Scary Movie' provided new life and new ideas - challenging directors to rejuvinate the horror genre by making stories less predictable, and by bringing in their own alternative ideas by mixing subgenres much like 'Scary Movie' itself. Certianly after 2000, the horror genre came to life again, and the 'Scary Movie' films became progressively weaker on its way to number 4 - a sign that horror films were becoming great again.


6) Japanese Remakes

There were a few new types of horror born in the 21st century - the first being the Japanese remakes. Some could call it lazy directing, but some of the stories born from Japanese horror films were simply too hard for horror based directors to resist. American directors felt they could make them better from the raw, dragged out Japanese versions, and whilst technically the Japanese were more successful in scaring the audience, I was more inspired by the remakes.

The Ring - 2002 (directed by Gore Verbinski)

'The Ring' was one of the first pure horror films I watched and it really freaked me out. It should be impossible to make a little girl so stunningly scary, but the way the character Samara moves around with such power whilst creeping stutteringly towards you with the hair dragged across her face, really does creep you out. The story is really original, telling how the girl who fell down a well, cursed a video tape, sending her supernatural form to kill whoever watched it, seven days later. I love the suspense built in this film, how time seems to stop and you just know Samara is there. This is helped by the dripping water and the crackling television screen with its disturbing grainy images of random but significant iconography linked with Samara's location of death. The climax of the film (where Samara walks out of the television) really is one of the scariest you will ever see, as in the running of the film, it just makes your heart stop - it takes you by such surprise. The power of the supernatural and mystery of curses are never better than in the Japanese horror seen in 'The Ring'.

The Grudge - 2004 (directed by Takashi Shimizu)

The same can be said about 'The Grudge' (personally which I feel never quite meets the standard set by 'The Ring'). The film is a remake, and tells of a curse that is born when somebody dies in the grip of powerful rage or extreme sorrow. This again brings out the horror of supernatural forces and curses. The film itself contains many incredibly disturbing and creepy scenes, and contains so many jumpy moments that it is almost hard to watch in complete comfort - the aim of any horror film. I think the building of tension is brought to a new level in which Hitchcock did not have the resources to find; and this is done by confusing camera movements, flash montages and inconsistent but extremely eery music.

These aspects of Japanese horror have inspired me as I believe these to be the films that scared me the most growing up, simply due to their jumpy nature and the presence of cursed children that never seem to leave you after. The techniques of the films prove how powerfully scary you can make a simple horror plot - by really bringing the horror to the audience.


7) The Handheld Style

I have only ever seen 2 films using the handheld effect, but I have fallen in love with it - the 2 films being 2 of my all time favourites.

The Blair Witch Project - 1999 (di
rected by Daniel Myrick)
The film was amazingly unique as no film had ever been shot fully by a handheld video camera (or in that style). The film is made up of basic footage shot fully by a group investigating the myth of the Blair Witch in North America - all of whom go missing with the footage being retrieved a year later from the forest. This is what we are shown, as evidence of their trip and disappearance. Presented as an amateur documentary, the film is incredibly up close and intense. You really do feel like you are in the film, and are gripped by the horror of what happens to the group you are constantly with. The shaky camera is also incredibly diorientating, but is fascinating at the same time, telling the whole story entirely from one perspective. Further still, the story does not even make much sense and is totally open to the viewers interpretation, with the realism of the situation spot on - that in that situation caught up in a supernatural mystery, you too would not have a clue what was going on! The eventual fate of the filmmakers is unclear, but the amateur side of the sotry would be very easy to shoot on video camera. Therefore, the fact that the film was successful using this method shows that with the right techniques of suspense and not giving much away, we could make an equally effective horror film for our own projects.

Cloverfield - 2008 (directed by Matt Reeves)

Since 'The Blair Witch Project' no director tried to copy the handheld effect so unique to the film - until Matt Reeves. He applied the technique to a far less isolated and lost situation, but to one of pure panic and mass destruction - a disaster. The film was anything other that a disaster, showing the attack of a 'Godzilla-like' creature on New York, with the whole film shot in a video found in the wreckage after the event. You feel so part of the adventure and the pace of the film is incredible - it just never lets go of you. That is the power of the handheld effect, using pauses in the video footage to skip time, but never quite giving you a rest from the tension a real-time situation brings. At points the footage is so chaotic and disorientating it can make you feel quite queezy! The film was my favourite of the year by far.

In both films, the ending comes from the character with the video camera being killed (or thats what we assume) shown by the camera being stopped or breaking. The endings are unclear but the effect brings out realism that no other film could possibly achieve. It is truly inspiring for the amateur project we are about to tackle.


8)The "Splat Pack"

The "Splat Pack" are a group of directors who have been deemed responcible for a new type of rekindled twisted horror. I believe the films cover many subgenres of horror - mainly gore, torture and tongue-in-cheek irony. The directors include the likes of Eli Roth, James Wan, Greg Mclean, Leigh Whannell, Alexandre Arja and Rob Zombie. I will focus on 2 of these, who I believe were the most successful - the first being El Roth.

Cabin Fever - 2003

'Cabin Fever' created a new type of horror, stemming from 'Scary Movie' style comedy, but introducing pure gore. The film follows a group of college graduates who hire a cabin in the woods to celebrate, but fall victim to a flesh eating virus. The film was designed to go against many modern horror films with its comedy value making us laught at the characters in pain and the lack of support they recieve from the authorities (again stereotyping Americans as stupid). We feel uneasy throughout the film as it is all very sinister much like the similar setting shown in 'The Blair Witch Project', but the irony is extremely funny and we feel the characters learn a lesson from their bad characteristics - drinking, smoking and having sex - by enduring the disease and eventually dying. The film bought out an unknown audience characteristic; that we often enjoy watching people in pain and wondering just how far directors could bring pain. 'James Wan' pushed us even further.

Saw - 2004

I recently watched the first 4 'Saw' films and took alot of inspiration from how the films create a situation of pure helplessness and pain - where nothing else matters but rescuing your life from the clutches of death. The film follows 'Jig Saw' - a man diagnosed with cancer who is dying - who punishes people who do not appreciate their life by setting them in horribly disturbing traps. There is always a way out, but the characters have to endure enormous physical or mental torture whilst thinking on the spot in order to prevent an impending gruesome death. The film is incredibly disturbing and brings gore to an extreme level. The traps are very modern and the ideas so advanced and clever, giving us ways of dying that we never would have thought of before. The film almost does make you appreciate your life and you feel very comfortable in the safety of your living room, watching it. The camera techniques are incredible at making your heart race faster, increasing the pace of the film until you cannot bare it anymore. This is done by flash montages and seering techno music that is jumpy but simply will not let go at the vital climaxes of each scene where it really kicks in. All in all, the film, brings out a new level of anxiety, of torture and of pure terror inside you that you never knew a film could bring. 'Saw' pretty much defies the power of modern alternative horror.

After 'Saw' had become an amazingly successful franchise, Eli Roth tried to swing horror another way by creating the film 'Hostel'.

Hostel - 2006

With the help of 'Quentin Tarantino', Eli Roth's mission was to make the most disturbing film possible with 'Hostel' - a film about some American backpackers who get caught up in a hostel organisation who gain sexual pleasure from torturing and eventually killing their customers. The film is extreme in gore and violence and focuses around themes of pain, suffering and unbearable agony. The powerless situation of the characters is brought out in how close you get to them and their situation, making us feel uncomfortable, queezy but somehow excited at how far the torture can go. This links back to Eli Roth's 'Cabin Fever', showing how audiences can thrive on peoples pain and suffering. 'Hostel' gave birth to the new subgenre - "torture porn" - a genre that 'Saw' adapted for its third, fourth and fifth films, making them more focused on the torture aspect than the actual cleverness of the original storyline. To some extent, I believe the films go too far in extreme violence, but I take inspiration from the churning effect they have on their audiences.


9) Neil Marshall
(25 May, 1970 - present)


I regard Neil as the rejuvinator of the horror genre, as I feel he is the only modern day director to stick fully to horror conventions of the past (such as seen in Hitchcock films) and not rely heavily on alternative ideas. Also, his stories are completely original and he has his own indescribable style of which I find fascinating - based on deep relationships between characters being completely shattered and forgotton due to the events that follow (usually ending in humans being hunted down in some way). Neil is my favourite British director.

Dog Soldiers - 2002

His first big horror film was 'Dog Soldiers' set in the Scotland Highlands, following a group of army soldiers who become trapped in a house and hunted down by werewolves. The film was a simple film with simple characters but was almost an experiment by Neil to test out his trick of bringing the audience false hope (the main character escaping, only to be hunted down again). The film ends in an uncertain fashion with most characters dead but leaving the others to inevitable death anyway. I admire the way Neil achieves this effect of impending doom on the characters because of consistent sinister happenings about the characters at all times during the film.

The Descent - 2005

'The Descent' is a deeper more meaningful version of 'Dog Soldiers' but set in America's mountains rather than Scotland. The film follows a group of female adrenalin junkies who become trapped in a cave whilst caving, and hunted down by creatures who have evolved to live in the dark. The plot follows incredibly closely to that of 'Dog Soldiers' but holds more underlying meanings due to the many relationship-based subplots involving the main characters. These plots effect how we view each character and seem to have some sort of bearing on how each is killed - their deaths are more significant. The climax of the film shows the main character escaping, but in a horrible twist we learn this was just a dream, leaving the character trapped underground as the film ends. This finale is both chilling and disturbing and leaves us very emotional as we wanted the character to survive. Neil almost drives a knife into our hearts and twists with such an ending - and I admire this effect. I think he is a very clever filmmaker, and I may base alot of the deeper meanings of my film such as character subplots, on those found in Neil Marshall's 'The Descent'.


10) Modern Niche TV

During half term I became fascinated by the 'Dead Set' series on E4 (which I believed not to be particularly impressive nor successful in what it was trying to convey but simply a good idea and doing the basics of simple zombie flick well). It turned the cult TV show, 'Big Brother', into a living nightmare by applying simple horror conventions and a basic horror plot to reality TV, effectively creating a horror story into something very real and possibly happening to Britain. I believe it produced a similar effect to that of the handheld effect shown in 'The Blair Witch Project', but with more filmic camera movements to steady the film and create clearer character types and a clearer narrative.

Dead Set - [to be released on DVD] 2009 (directed by Yann Demange)

The first thing that was successful to match average E4 viewing figures. The awareness of this horror spin of the situation of being in the 'Big Brother' house spread amazingly fast via the internet and with the help of Channel 4/E4 advertising. The actual show was also very effective, as we find out very little about the housemate characters (they are as shallow as a stereotypical 'Big Brother' housemate would be). However, we get to know members of the crew in more detail, leaving us with more knowledge about how the show is filmed. The horror aspect is very simple but effective, with nearly the entire thing shot in an eery silence that easily depicts an empty, lifeless Britain. At moments we catch characters simply looking into the zombie-filled distance with utter disbelief and scared silence. This makes the show feel empty, taking away the livliness of a normal 'Big Brother' show and taking away the real life still cameras and replacing them with moving cameras using film techniques to portray the shock and fright of the active parts of the show (i.e. the zombie chases). I studied these techniques and they seem so simple but effective, making the show my final influence. I am using it to generate ideas as to how I will film a simple horror sequence.
DVD Cover Analysis

Seeing as part of my project may involve creating a DVD cover for my film, I thought I would briefly look at how DVD covers for horror films are put together. On looking around my house at the many horror DVD's I had I decided to split them into two categories; covers with "stars" and covers with "icons". I will analyse to DVD covers, (both of the horror genre), showing an example of how each type would be used.

1) Using "stars"

DVD Cover - 'The Sixth Sense' (M. Night Shyamalan - 1999)

The main selling point of this cover is the "star", Bruce Willis. He is the name everyone will have heard of and will recognise when seeing this cover - and that is how putting "stars" on covers works - just stick a dominating image of that character on the cover or of all the main characters, and put their name in bold letters somewhere near the image. Here, Bruce Willis' name is at the top where the title should be and is the first thing we read, so it is in our brains that we want to watch this film because of this actor. Two of the main characters appear on the front cover; Bruce Willis being the bigger presence, and the main character (the boy) also appearing but without a cast name due to his name being far less famous. However he plays an integral role in the film and therefore earns an image on the front cover. Both photos are at low key lighting and show terror and determination. The boys appears to be looking down in fright, with a supernatural light beaming down on him. Bruce Willis is looking into the distance with almost menace. The images give nothing away about the story, with the darkness and bright orangery colours giving the sense of a dark, scary but powerful film, setting the scene. The only information shown on the front cover is the title, certificate, DVD logo, a quote ("the no.1 thriller of all time") and an oscar nominated sticker. On the side cover is exactly the same except for a wide screen logo and another company logo. The rest of the information is on the back cover - including images of the film in action, a blurb, the full cast, DVD requirements and the bar code.

2) Using "icons"

DVD Cover - 'The Blair Witch Project' (Daniel Myrick - 1999)

The main selling point of this cover is not the "star" (because there are no well know names in this film) but the iconography, with all the well-known icons being immediately associated with 'The Blair Witch Project'. This is so people will see the cover and immediately know what the film is and will buy it for that reason - it will stand out in stores - instead of people buying it because of the main casting role. The three main pieces of inconography in this film are all featured on the front; the black and white forest, the 5 pointed star and the top half of the mans head - all images we see and know what film it is from. The black and white forest is slightly blurred because it is taken directly from raw handheld footage, which sets the tone of the whole film, all of which is shot in this handheld style. The forest is the unique setting of this film, with the creepy shapes made by the trees iconic to the movie. This is above the title to set the tone. Below the title is the most fmaous image in the movie of the top half of the mans head (see my post titled 'top 10 horror film icons'). This is an easily recognisable image. The 5 pointed star is the sign of the 'Blair Witch' and acts as the film logo alongside the title, with the colours red and white standing out on the dark background. The only information given by the front and side covers are the title, certificate, DVD logo and production company ('Pathe!'). The back cover holds the rest of the information needed - special features, blurb, quotes, full cast, requirements and bar code.

Overall, both formats are almost identical except the image. The main image either has to be the main "star" or "stars" with their actor/actress name, or the main icon or icons. A film using "stars" is more likely to have a slogan or quote on the front cover with films using "icons" leaving the image on the front as the main focus in order to reduce detail lost by attention being taken away from the iconic thing/s.

Promotional Materials

Aside from word of mouth, I believe the 2 most successful types of promotion and advertising nowadays are creating a cult fanbase and spreading visual awareness. Here are 2 examples of both these methods and how they are good at promoting a film or TV series.


1) Website - creating a cult fanbase

I researched a website promoting the new 'Dead Set' series on E4. Although this is not a film, it works closely with film conventions as it is a 5 part TV horror drama with a total running time of 3 hours (later to be released as a 2-part film on DVD). A large proportion of its huge cult fanbase has been created by the website found at
http://www.e4.com/deadset/index2.html.

This is the first thing you see on the website, and is silent. The big brother eye covered in blood is the series logo, and keeps blurring slightly whilst the web page crackles to disorientate you. The warning pepares you for what might be in the website. It is meant to be scary and depict horror and danger, whilst unsettling you with the silence and confusion of the illusion the blurring logo creates. I clicked enter at the bottom of the page.


Next you see the home page (right) accompanied by eery music with bits of silence and unsettling noises such as wind, water and growls. Every 30 or so seconds there is a break in the signal of the website like a television, with a split second image of a zombie. This is designed to shock you and continues throughout the website. There is a faded image below the writing of an empty big brother house covered in dripping blood - which sets the scene of the show and completes the eery atmosphere. The big brother logo and house are clever in being familiar to millions of big brother house, but strangely different without the charizma and style of a normal big brother website. Something is missing and it is unsettling. One by one, I visited each page of the website along the bottom of this home page.

This is the page titled 'story'. This simply gives an overview of the synopsis of the show so you know exactly what the website is promoting, and that it is not just a hoax. The E4 logo also helps promote the fact that it is a TV show and that you must watch E4 to view it. The plot summary does not give everything away but simply introduces the setting and situation, with a picture of the housemates and another of the main character (who is not a housemate) to help visualise what the show is all about.

This is the page titled 'cast & crew'. It is very clever in giving an overview of each main character but not in a direct factfile. It also helps give clues about the storyline. The character in the image is the main character 'Kelly' and shown is an email she sent to a friend along with her reply, and her job card. The card gives her name and occupation as production runner on the big brother set, whilst the email gives some vital personal information about her boyfriend Riq and how she feels towards him. The friends reply seems to suggest Kelly has been chating with a boy called Danny. These are not facts but simply guesses or assumptions we make but we want to find out more by watching the show. The other characters except Riq and Patrick are housemates, and we find out a little about each one by clues given in a newspaper or magazine article about each one (shown as past cutouts) - again not direct facts. Patrick is the big brother producer and we find out more about him through a newspaper interview he gave, whilst all we see of boyfriend Riq is his facebook page, giving clues about his paranoid relationship state and that he is or was a DJ. I found this very interesting but wanted to know more about each character. The idea of scattered articles and letters also gave an abandoned feel, like litter scattered in a desolate place.

This page titled 'videos' simply shows a list of different trailers and teasers. The trailers were the trailers shown on E4 and channel 4 the week before the shows launch, whilst the teasers just showed random clips of big brother live inside the house, with the characters shwon being zombies. The video player required 'Flash'.



This page was titled 'gallery' and simply showed a montage of images of the tv drama in full action. The images could be enlargened, and on the right there were little teasers of significant images released one by one leading up to the shows release. The latest one shown was an image of Davina Mccall as a zombie - to show the hunour of the show and its cultural but very real reference to the big brother show.


Aside from the 'win stuff' page (a show competition) this was the last page titled 'get infected'. This seemed ambiguous at first so I clicked on it to see what it was. The title was intriguing and I wanted to know how I could get infected. The page tells you about a shocking video captured from in the big brother house, which makes you very curious as to what this is. It is also very chilling shown by the image and the description of the "disturbing video". It tells you to type in your name and date of birth so I did both and clicked 'take me to unseenscreen' (I had to give a false date of birth as it would not let under 18's in to the sight).



The link took me to a fake but very real looking video website like 'youtube' accompanied by fake video comments and fake peoples usernames. The video itself was very disturbing footage of a woman bleeding and stuck in the diary room of the big brother house (where the chair had been turned aside). She wrote on the back wall in blood the words 'help me kristian'. Obviously that was the name I has stated beforehand so this was simply just a scare tactic, and it worked because it really freaked me out at first! The video works as a very clever way of spreading show awareness. I could not embed the video as it is not a youtube video.


Immediately after the video had finished the following appeared on the screen. It gave you the option of sending the video link to your friends email addresses (obviously putting their name in order to scare them). I tried this and it worked. The emails I sent to some friends showed them the video with their name written in blood on the back wall. This really freaked them out before they got the option of sending it on, as a well as a link to the website to show what it was all about. I believe this to be a very strong way of spreading awareness as people will keep sending the video on, and a sa result more people will look at the very cleverly constructed website. Overall, this helps to create a very strong cult fanbase for the show 'Dead Set' in a similar way to what extent a horror film could. In the modern day, advertising by internet technology can be very effective; especially as I have seen many advertisements on MSN, Facebook and Myspace linking directly to the website I have just analysed. It spreads very quickly, and as a result, many more people will watch the show. I certianly will!



2) Poster - spreading awareness






This is a poster for the 2006 remake film, 'The Omen', a good example of a blockbuster film revelling in promotion for the best part of a year before its release. What was special and put this film aside from all others, was its release date. The date had to be exactly the 06.06.06 for the advertising to work, giving it almost a year of advertising before it even premiered. This poster is an example of a teaser poster, simply spreading awareness of a film before its big release.

The poster is just a big image. This image is very powerful. It is in a very eery setting, in a misty forest or park. Like all film posters, the main character is the focus of the poster, but usually this actor/actress takes up more of the poster than 'Damien' (the boys character name) actually does. This is because the boy already has such a presense. He is very sinister looking, his eyes follow you as he swings on the swings, and he holds the evil look of a man who has plans to kill and to cause chaos. This is unusual coming from a young boy, but it works here simply because 'The Omen' already was a well known film, and the audience knew that this boy is the devil in human form. The bright background makes the boy almost an ambiguous silohette, but we can still see his eyes. Our attention is firmly on his eyes, but is taken away by the title below too, which stands out in dark contrast to the background. It sticks out from the rest of the writing due to its slight yellow-gold highlight, and the cross logo stemming from the 'O' (one of the icons from the original 'Omen' film) representing a graveyard, fallen christ or simply death and evil. It is all very sinister. The poster is a teaser poster with some but not many details such as cast and producers along the bottom in boring white font. This is not the main focus at the bottom of the poster. What stands out here is the 6+6_06 in brihgt yellow, which outlines the release date of the film; the 6th June 2006. The date is a play on the devils number (666) and links to the famous film quote (or slogan) at the top of the poster. "The prophesy is clear. The signs are unmistakable. On the 6th day of the 6th month in the year 2006 his day will come." These are very sinister words, and without giving much away seem to summarise the plot of the film - that this child is the devil and he will rise on the release date of the film (e.g. the film shows his rise to power). The poster is very clear, and makes you so intrigued to see just what it is that is supposed to happen on this cursed day. This poster will have been placed everywhere on the films release; bus stops, billboards, cinemas, shopping centres etc. It is an extremely good way in spreading visual awareness to go with word of mouth and really make you want to go to see the movie.
Opening Sequences


1) Introducing the main story - 'Saw' (0:00-2:55)


For the first 45 seconds all we see are titles; the companies who produced the movie ('Lions Gate Films' and 'Twisted Pictures'), the producers and the main director, 'James Wan'. This is all done very slowly and tentatively in total darkness. The whole time we can hear a faint high-pitched note held on a violin string, so we know something is about to happen. There are many eery and creepy noises, with lightning and barbed wire sounds shocking us on the logos, and then echos, quiet blowing wind, dripping water and small bangs and clunks lurring us into the atmosphere of the film, making us tense before the film has even begun. The first thing we see is quite ambiguous. Out of the darkness a blue light appears to hover over a mans face. We can only see his eye, then his mouth, then his neck. The light disappears. Then out of the darkness, the words 'Saw' appear in the same blue light - with this title moving towards us with watery effect. We get the impression the man maybe in water judging by the blueness and liquid movement of everything. After the title we go back to the blue light hovering over something we cannot make out clearly (this is still probably the man). Next there is a close up shot of the man waking up under water. This gives us a shock, as from the quiet eeriness there is sudden noise and panic. At this point we our totally confused just like the man. The sequence is near total darkness so we do nothing is given away about the location except that the man has woken up in a bath, as he scrambles from out the bath full of water and the blue light in the next shot. We keep switching back to the plug hole and the music is building up so we are on the edge of our seats. The blue light is swallowed down the plug hole and disappears so we never know its purpose - this is very sinister and we get the feeling that the man has been set up and woken at this time by a programmed light for a reason. The man staggers out of the bath and we are still very tense due to the rising and falling of this eery sinister music. The man stands up and begins to cry for help. He is full of panic and terror and we can tell he does not have a clue where he is. This makes us frightened. A low voice speaks from the corner of the room to our shock and the man spins around to ask who it is. Still nothing is given away, but we hope that some answers about where they are and their situation may arise from the next conversation, but nothing is except we realise the low voiced man is in the same situation as he does not appear to know anything. The frightened man keeps asking questions, with the whole seen being very disorientating due to the darkness and staggered camera. Next the scene is suddenly drenched in light as one of the characters finds a light switch. Very bright lights keep turning on all around them almost blinding the frightened character and almost blinding us too. From these first few shots in light we learn more about the location, with the bathroom type tiled walls, dirty grey metallic ceiling and pipes. From the mans point of view we see a blurred picture that turns into a clear view of the lights and ceiling. Then for the first time we see the other character standing under some pipes. He has blood on his face and shirt, and both characters appear to be drenched and messy. We then see a very clear onlook of the whole room, where we see a bath, a toilet and some sinks. It appears to be a very old, dirty and abandoned bathroom of some sort, with all the metallic grey surfaces suggesting a garage or warehouse. Suddenly the music builds up and both characters as well as the camera itself begin moving towards the centre of the room. We know something of presence is there. The camera tilts down to show an arm in a pool of blood. The camera then spins up simultaneously with 'Psycho' type music, as a dead body in a huge pool of blood is revealed, lying in the centre of the room. This is very shocking, and the audience gets a new sense of perspective - that both characters have woken up chained to opposite sides of the room, both facing a corpse in the middle. Cutaway shots to a tape recorder and a gun that the corpse is holding does not give us any clues as to why they are here, but simply intrigues us more. We are desperate for answers just like the characters but nothing much has been given away, making it a truly nerve-jangling introduction to a film. From this point the scene continues as it is the main scene in the film, and the audience learns little by little their situation by peicing little bits of information together. The pictures seen in this introduction become significant later in the film.


2) Introducing a short subplot that links to the main story - 'Saw II' (0:00-4:40)


The first 30 seconds are very similar to 'Saw' above, with the same titles, darkness and noises. On 33 seconds we see a lightbulb begin to shine and flicker, before more titles appear out of the darkness. This again is all building up tension and giving us random bits of information about the scene we are about to see. We switch from lightbulb to title until about a minute in, the lightbulb shines fully and the camera starts to look around the room, to a vent, then to a corner of the room, then to some strange looking mettalic gadgets scattered around the floor. A hand appears and grabs a mirror turning it to face the character. We suddenly realise we are looking from the characters point of view and we hear panting noises. The characters face comes into view through the mirror, revealing he has a swollen bleeding eye and a machine wrapped around his neck. The music begins rising in volume and we can hear the character panting more rapidly as his heart begins to race. The tension buils enormously and the camera swings backwards to reveal the man trapped in a chair in some sort of dimly lit basement, prison cell or torture chamber. It looks very sinister and we panic because the characters is panicking out of control. We get a feel of his total confusion and disorientation as the camera keeps swinging out of control and rapidly, revealing the trap the man is in. He begins to cry for help as we cut from panic close up shots of his face to close up shots of some sort of face mask he is wearing with huge spikes on the end. The mask looks like it will close, crushing his face and head with the spikes - very disturbing for the audience. The half naked character staggers up and begins searching the room. He suddenly sees a TV and the infamous 'Jig Saw' appears on the screens. Unlike the previous 'Saw' we now have a clue as to what is going on, with this villain notorious for setting his victims in traps teaching them a lesson about appreciating life. There is always a way out but the outcome is usually a disturbing death, so at this point we know exatly what is about to happen to the character. The next few moments are very different to that of 'Saw' as we learn alot of information about the character and his situation, giving us the feeling the climax of the scene will happen soon, and that this is not the main part of the film. We learn the character is 'Michael' and that he is a snitch in society. We then learn that he is wearing the death mask that will close on his head after a minute unless he finds the key to open it. The only thing we do not know is where the key is as we see pictures of the villain operating on Michael's body before. Then 'Jig Saw' gives us Micheal a clue as to where they key is, flashing x ray images of the key behind Michael's swollen eye. We know that he has to retrieve the key from behind his eye. Michael begins to panic and charges away from the machine only to release a minute timer. We hear the clock ticking and the music changes pace. Our hearts begin to race. Michael looks down at a box and takes a knife from it. He looks in the mirror and begins tryin to cut his eye out to retrieve the key. The quick flash montage of shots builds up huge tension as we are heading towards the climax, with close ups of his eye and the knife bringing us closer into this brutal, disturbing and gruesome situation. Close ups bring out pure emotion in the mans face of terror, panic and pain, and he gives up as he begins to sob and cry. The whole time we can hear the clock ticking, the music building and we can see the camera moving out of control very fast, showing Michael at different angles. He tries one more time to cut his eye out but the pain is overbearing and he throws the knife on the floor in agony and surrender. He kneels down, screaming for help, but is helpless. The music gets faster and the montage of shots gets faster until the ultimate climax of the scene where the clock reaches 60 seconds. Everything stops briefly, the the pace picks up all over again suddenly as Michael begins shouting "no!", the montage becomes totally out of control with the techno music unbearable for us, all building up to the point where the mask suddenly slams shut on Michael's head. The music and noise disappears leaving a faint echo, and the monatge finishes with the camera resting on a shot of the dead man as he falls to the ground with the mask on, blood dripping from his head. This fades to black and then the title 'Saw 2' appears from the darkness in the neon-green electricity made by the lightbulb. This title only appears at the end of this scene as it was a simple subplot introducing the film, and the sub-story is now over as we switch to a totally different scene with the main characters. This killing simply introduces us to the villain and how he is still killing his victims. It just sets the gore scene of the film and prepares us for what might be in store - in contrast to 'Saw' where we did not know what was going on and were introduced to the main storyline straight away in order to begin piecing the story together.


3) Introducing a past event significant to the main story - 'The Descent' (0:00-3:25)


The first 20 seconds are titles of the company, producers and director, as they appear on random parts of the screen out of the darkness in a little beam of light much like a hole in a cave revealing the outside sunlight. This and the eery echo filled sounds that accompany it set the scene and make us feel tense and uncomfortable. We fade out from the darkness to a bright contrasting scene of American wilderness - a pine forest upon pictoresque hills drenched in sunlight. We cut to a crashing white water river with 3 girls team-rowing in a dinghy boat. The close up handheld camera brings us right into the action taking us on a scary ride of the river. We immediately know the girls are thrill seekers and the scene is happy with their joyous screams and feel-good actions. However, the camera cuts to a long shot and we get a sinister feel of something watching over them. In contrast we cut to a husband and daughter of one or more of the girls. The daughter shouts "mummy!" and their smiles keep in with the happy scene, full of love and adventure. The next few moments are a flash montage of the girls dipping and swerving around a tough part of the river, full of dangerous rocks and crashing waves. They are enjoying it and endure the moment with difficulty but with skill as they reach a calm part of the river again. We feel more settled when they make it to calm again with the daughter clapping from a nearby cliff. The girls steer the boat to a calm channel of water where the daughter and husband are standing and we feel calm at this moment when the characters all meet up safely. This moment is accompanied by peacuful happy music (much like found in "the shire" parts of 'Lord of the Rings') and the gilrs begin play fighting in the river, splashing and pushing each other. The scene is pure happiness and togetherness, with the whole time, opening credits appearing in shapes made by the different shots and locations. The girls clamber out the water and the mother is reunited with her daughter in a touching moment. There is happy chatter amongst all the characters and a sense of completion. However, there appears to be a tiny bit of unease in the music as the husband takes off the helmet of one of the other two girls. She is wearing red whilst the others are wearing blue suggesting she is a danger or different. The audience are uneasy about her in a seconds moment of passion between her and the husband of the other girl. This is not meant to happen and almost spoils the happy clam nature of this introduction. However, the scene quickly moves on as the husband and wife leave in a car with the daughter as the other two girls finish clearing up the equipment. The girl in red briefly looks after the family as they leave with jealousy and hate. We cut to pictures of the family talkin as the car drives down a woodland road (the credits still going on). There is no music now, just the sounds of a chattering family, making us feel slightly uneasy again. We get the feeling there is something on the husbands mind as he drives with unease (making us think about that moment of passion) and the wife picks up on this commenting on how distant he seems. The next shot we see facing the windscreen so we can see where the car is going in. The man faces his wife and says he is fine but is not looking at the road. We sense immediate danger as a van heads straight towards the car. There is a very sudden crash, making the audience jump and taking us completely away from the calm nature of the introduction. Our sinister senses are fulfilled as we knew we could sense danger and an accident has just happened. Sharp poles from the van go straight through the windshield and through the husbands head killing him instantly. As the wreckage of the cars lie there we do not know what has happened to the wife or daughter. A high pitched violin note slowly kicks in making us very uneasy as we fade into darkness signalling the end of the introduction. The next shot we see the daughter facing the wife as she blows out candles on her birthday cake leaving her in pitch black. This suggests the light has gone out in her life too leaving only the wife alive in her hospital dead. The scene is very sinister and she panics as she cannot see anyone else around. She begins to run down the hospital corridor with the walls and darkness chasing her. The music builds up tension here too but she is caught by another woman as she falls and we are brought back into the real world of the busy hospital leaving an emotional scene of the wife crying in the womans arms. Finally we are introduced to the title of the film, 'The Descent', in a slow beam of light from the darkness jsut like the opening titles. The gentle fade in to this darkness and back out gives a sense of time passing, just like after the crash leading to the hosptial scene. This way we know this whole introduction was a significant moment from the past and now we are heading into the main story of the film.

Monday, October 27, 2008

Scripting
(4 Horror Techniques from the 'Saw' Series)

1) Use catchphrases that are immediately associated with the film. Introduce these early on in an opening sequence or in the first killing scene; and use them more than once throughout a film or series. In the 'Saw' movies these catchphrases are associated with the killer 'Jig Saw' and the way he kills (or sets up people to either escape or die). The following are good examples: 'I wanna play a game', 'remember the rules', 'x marks the spot' and 'game over'.

2) Give the audience familiar horror conventions by involving the usual phrases. Alot of the time these are questions or cries of desperation. These should be included in trailers and most scenes of the film, letting the audience know of the horror genre. The following examples I picked out from the 'Saw' films are regularly heard in all horror films: "I wanna go home", "I don't wanna die", "where are you?", "where am i?", "what are you doing to me?", "is there someone there?", "hello?", "i'm scared", "let me go" and my own personal favourite "help me!".

3) Base sripting of particular characters on the characters role in the film. For main characters it is important to not give away everything about them at the beginning, but through scripting you can gradually give away different parts of his/her story as you go along. For example, in 'Saw', the character 'Lawrence' is the main character and reveals his name and occupation (doctor) at the beginning; but he does not reveal much about his family until the middle, and his history or background to the end. This is all done through what he says in conversations with the other character, and as we get to know him, we grow closer to him. For subcharacters, we should know everything we need to know about him (name, stereotype traits etc) within a few lines of what he says, as he does not hold such a deep and detailed character. We give everything about them straight away. For example, in 'Saw II' the subcharacter 'Xavier' (stereotyped as the bully or macho man) reveals straight away his name and that he used to be in prison. He immediately makes it clear he will use force to get out of the trap laid for him, and that he is only worried about getting himself out and not any of the other characters with him. Scripting characters in this way makes it clearer to us what will happen, with the subcharacters usually dying and the main characters either getting far or surviving all the way.

4) Through scripting you can use subtle hints throughout a film as to what might happen. This makes outcomes either inevitable or ironic at the end. A good example of this is in 'Saw II' where 'Jig Saw' tells father 'Eric' that he will see his son in a "safe and secure state" if he can talk with him for a while. It is later revealed that the son is inside a safe in the room they are sitting in (exactly what was said earlier in an ironic subtle way), which is opened after the intended hour in which his son was supposed to die. By then, the father has gone to the house shown on the monitors to rescue his son, but does not know these were showing pictures an hour or so in the past and his son was rescued by the killer and kept in a "safe and secure state". The irony is laughable and very clever. It is fun for some audiences to spot these ironic statements in the scripting of a film to try and predict what will happen and what the twists will be. Others will be completely unaware of the irony all along, which is why scenes from earlier in a film are often played again to show what was really meant by that line and to help the whole audience piece everything together. This works very well in horror and thrillers.

"I want to play a game."

The Present Horror Film Market

Current cinema listings (Enfield Cineworld - starting Friday 24th October):
- Burn After Reading (comedy)
- City of Ember (family/history)
- Eagle Eye (action)
- Fly me to the Moon (family/animated/history)
- Ghost Town (comedy)
- Gomorrah (action/drama)
- High School Musical 3 (teen/musical)
- How to Lose Friends & Alienate People (comedy)
- Igor (animated/family/fantasy)
- Incendiary (drama/thriller)
- Journey to the Centre of the Earth (action/adventure)
- Kung Fu Panda (animated/family/adventure/comedy)
- Mamma Mia (family/musical)
- Mirrors (horror)
- Saw V (horror/thriller)
- Taken (action/trhiller)
- The Chronicles of Narnia: Prince Caspian (family/fantasy/adventure)
- The House Bunny (comedy)
- Tropic Thunder (comedy)


2 out of 19 of the films shown are of the horror genre. One is a film deemed as weak and a farce by critics with the 'Mirrors' plot involving mirrors possessing humans to carry out evil deeds. The other is the heavily successful successor in the 'Saw' series - 'Saw V' - already an established cult blockbuster hit. There is an obvious gap for a new unique horror film with no sequel or predeccessor.

List of horror films released (or yet to be) in 2008:
100 Feet, the Alphabet Killer, Amusement, Anaconda 3, April Fools Day, Asylum, Cloverfield, The Cottage, Dark Floors, Day of the Dead, Diary of the Dead, The Eye, Feast 2, Grizzly Park, Gutterballs, The Happening, Insanitarium, Killer Pad, Let the Night One in, Lost Boys 2, No Mans Land, One Missed Call, Prom Night, Quarantine, Rovdyr, The Ruins, Saw V, The Strangers, Shutter, Zombie Strippers.

The small total of 30 in a year is low for the horror genre (with over 50 being released in 2007). Most of these were unsuccessful, generally low key films. They show signs of directors experimenting with new alternative ideas and some have not worked such as 'The Happening' - a mixed horror/science/nature - which has been heavily criticised. Some are typical but weak zombie flicks such as 'Zombie Strippers' and 'Day of the Dead', with people running out of ideas in the genre.

The successful horror films of 2008:
- The Eye (a remake of the Hong-Kong based film - a supernatural thriller focused on psycological "creep-out" horror).
- The Strangers (a psycological supernatural killer thriller showing a combination of popular horror subgenres today).
- The Cottage (a tongue-in-cheek alternative comedy slasher with slapstick gore and witty irony).
- Saw V (part of the cult franchise series of torture films - significant in the rejuvination of modern alternative horror/thrillers).
- One Missed Call (a remake of the Japanese film - a psycological killer thriller focused on unique ways of being killed by the killer).

The common themes of Far-Eastern remakes, sequels, classic remakes, torture films, supernatural horrors, psycological thrillers, slapstick comedy slashers and alternative modern horror can be seen in the list of films ready to be released in 2009:
- Final Destination 4
- The Descent 2
- Friday the 13th
- The Grudge 3


Conclusion:
- There is a gap in the market for new unique ideas that are original narratives not based on true events or previous films.
- There are plenty of zombie flicks, dry humoured slashers and torture films - these are not new and original.
- There are not many real classic killers such as in the 70's, with obvious horror conventions.

I can either target niche markets with alternative horror ideas similar to those shown today, or target the gap of classic obvious horror which does not feature so much anymore. I feel this is missing from cinemas today, but could be risky. I will consider the advantages and disadvantages of both markets when planning my ideas.