Target Audience

Now our group has finished editing and we have until this Wednesday to edit, I have looked back at all my individual blog posts and re-done the labels to tidy the whole thing up.

One thing I have realised I have not cleared up on this blog was the intended audience for our film, which is a typical horror audience. We thought 18-30's (teenagers and young adults) would probably be the most likely audience with our film meriting an 18 rating due to the horrific violence. However, this does not mean people over 30 cannot watch our film, as I am sure they would. Also, I am sure many under 18's would get hold of the film somehow on DVD and could certainly become popular with younger "hardcore" kids. Simply, the main bulk of our audience would come from the 18-30 bracket. Gender-wise, I think both genders would watch our film even though it could be seen as more male-orientated (actors, violence and plot). Alot of girls I know are into this kind of horror anyway and have an attitude in which they enjoy scaring themselves with their friends. Boys would simply watch it for the gore element and narrative. Many couples would also probably go and see a film like this as horror gives them the opputunity to "snuggle up", so I think there would be an even spread across both genders.

All in all, thrill seekers and horror enthusiasts (especially those of the gore subgenre) are our core target audience, with fans of the Saw and Hostel films being typical target-ees. Our film however, is open to all ages, genders and anyone who wants to come along for the ride!